Cadena Real (Real Online)
Neighborhood supermarkets, quality and tradition
About Cadena Real (Real Online)
Cadena Real is a Paraguayan supermarket chain founded in 1997 when it opened its first store in the Villa Morra neighborhood of Asunción. It is part of Grupo Riquelme, one of the country's most solid business groups, and ranks among Paraguay's leading retail companies. It is known for its in-house bakery and pastry shop, butcher, produce section and housewares, alongside a broad grocery assortment.
Over more than 25 years it grew to 8 branches across Greater Asunción: Villa Morra, San Vicente (Félix Bogado), Acceso Sur, Fernando de la Mora, Ñemby (two stores) and Capiatá Route 1 and Route 2. Since 2020 it has also run its online store Real Online (realonline.com.py), where customers find the same products as in stores and shop online with delivery or pickup. Its flagship store is in Villa Morra, on Avenida República Argentina at the corner of Eulogio Estigarribia.
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Avenida República Argentina esq. Dr. Juan Eulogio Estigarribia, Asunción, Central
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