Brand Guide
Logo, colors, typography and official assets of ViaParaguay. Download the files and use the snippets to link back to our site.
The logo
A two-tone geometric V in red and blue — the colors of the Paraguayan flag — with the white shield and golden star at the bottom.
Variants
Horizontal
Header, signature, emails
Icon only
Favicon, avatar, app icon
Text only
When the icon is redundant
Stacked
Square posts, covers
Available sizes
Use the right size for each context. Text scales with the icon to maintain proportion.
sm
md
lg
xl
2xl
Color palette
Flag · in the icon only
#D52B1E
#0038A8
#FFFFFF
#009B3A
#FEDF00
Text and UI
#0F0E0C
#F5F5F3
Typography · Geist
We use Geist as our official typeface — a modern geometric sans-serif, open source and available on Google Fonts.
400
Regular
500
Medium
600
Semibold
700
Bold · "Vía"
800
Extrabold
Download files
Official assets in vector (SVG) and raster (PNG) formats. For press, partners and vendors.
Correct usage
Do
- • Respect the original flag colors
- • Keep proportions — always use the SVG
- • Leave clear space around the logo
- • Use the icon alone for favicons or avatars
Do not
- • Do not change the icon colors
- • Do not deform, rotate or distort
- • Do not add shadows, borders or custom effects
- • Do not use over backgrounds that reduce contrast
Link from your site
Copy and paste these snippets on your website to show that you work with ViaParaguay. Each one includes a link to our home so your visitors can discover us.
Text with link
Footer, email signature, bios
<a href="https://viaparaguay.com" target="_blank" rel="noopener">Listed on ViaParaguay</a>Small icon (24px)
Trust banners, partner agency homepages
<a href="https://viaparaguay.com" target="_blank" rel="noopener" title="ViaParaguay" style="display:inline-flex;align-items:center;gap:8px;text-decoration:none">
<img src="https://viaparaguay.com/logo-mark.svg" alt="ViaParaguay" style="height:24px;width:auto">
<span>Verified on ViaParaguay</span>
</a>Full logo (44px)
Press directories, press kits
<a href="https://viaparaguay.com" target="_blank" rel="noopener" title="ViaParaguay">
<img src="https://viaparaguay.com/logo.svg" alt="ViaParaguay" style="height:44px;width:auto">
</a>Stacked logo
Covers, hero blocks, partner footers
<a href="https://viaparaguay.com" target="_blank" rel="noopener" title="ViaParaguay">
<img src="https://viaparaguay.com/logo-stacked.svg" alt="ViaParaguay" style="height:110px;width:auto">
</a>Press or partnership?
Write to us if you need additional resources, clarifications on logo usage or want to close a commercial partnership.
The name "ViaParaguay" and logo are registered trademarks. For press or partner use, official assets are available in this guide.